If there is anything that bikers love more than riding, it’s accumulating mementos to mark those special motorcycle milestones. Custom pins for the jacket, patches for leather apparel and t-shirts all mark an event in a rider’s life. German motorcycle manufacturer wants to remind riders of their own recognition of a riding achievement, a special high mileage recognition award.
‘BMW Motorcycles are the first choice for serious long-distance riders,’ notes the famous motorcycle manufacturer, ‘Whether the riders blaze their own paths traversing the globe on GS bikes or riding paved scenic roads across the USA, Europe, Asia or Africa on boxer-twin, four-cylinder or six-cylinder touring machines, the blue and white BMW roundel is the only marque they trust.’
To celebrate, support and acknowledge these riders who put hundreds of thousands of miles on BMW bikes, BMW Motorrad USA has been offering a special high mileage recognition award program that includes custom pins for over 30 years. Any rider, through a dealership, that can prove they have been riding BMW bikes for 100,000 miles (160,000 kilometers) or more, will receive a medallion and a certificate.
This High Mileage Award draws its inspiration from a similar program first initiated by BMW in Germany back in 1929. Inspired by the original German award scheme, the US initiative first began with Butler and Smith, who imported BMW bikes to the USA from the early 1950s to 1980. When BMW North America took over the US motorcycles division in October 1980, a dedicated High Mileage Program was launched soon after and has been in operation ever since.
In the beginning 100,000 miles was quite an achievement, but BMW riders are an ambitious lot and before long, there were some famous ‘Million-Mile’ recipients. In 1998 Joseph A. Bensusen became the first BMW enthusiast to achieve the 1,000,000-mile award with 1,381,660 miles (2,223,566 kilometers) ridden on BMW Motorcycles.
The USA High Mileage Award is a dealer-based program, as the distance traveled needs to be verified by dealers in line with machine history and service schedules. The re-launched award package itself includes a medallion in die cast metal showing the mileage achieved, plus a high quality certificate in a premium frame, a metal bike emblem to place on the motorcycle and a covering letter.
My grandfather has Pins all over his vintage motorcycle jacket, its really awesome.
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